Free guides

Profitable KDP ads, step by step

Two free PDF guides for authors on Amazon ads. New to ads? Start with guide 1. Campaigns already running? Guide 2 is the weekly routine.

Updated October 2026 · Free · No account needed

Cover of the free guide How to Start Profitable KDP Ads
Guide 1 of 2 · 15 pages · PDF

How to Start Profitable KDP Ads

Set up your first Amazon ads the right way: the math, the campaigns and the first 30 days.

What’s inside

  • Your royalty, break-even ACOS and target ACOS for each format
  • How KDP’s 2026 royalty rules change the price ads can work at
  • The most you can afford per click, worked out
  • Which ads authors can run, and how targeting works
  • Three starter campaigns built to be easy to read, plus a launch checklist
  • A 30-day plan, ten common mistakes fixed, and a one-page cheat sheet

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Cover of the free guide How to Run Profitable KDP Ads
Guide 2 of 2 · 16 pages · PDF

How to Run Profitable KDP Ads

The weekly system for harvesting, bidding and scaling Amazon ads without burning money.

What’s inside

  • Profit, not ACOS: the three numbers that tell you if ads pay
  • A 30-minute weekly routine, plus monthly and quarterly checks
  • Reading the data honestly: lag, mature windows, clicks above your bid
  • Harvesting search terms into keywords you control
  • Bid rules, placements and where an overspend really comes from
  • Budgets, scaling, seasonality, Sponsored Brands, audiobook ads and troubleshooting

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